My approach to design is very user-centered, based on Design Thinking by Stanford D.School. This is an iterative process that seeks to understand users, challenge assumptions, and redefine problems.



It’s always best to start with a strong foundation of empathy to develop a deep understanding of the people you are designing for.

Interviews - Contextual / individual interviews allow me to probe their attitudes, desires, and experiences.

Surveys - To gather quick responses to quantitative information.

Usability Testing - To evaluate a product or service by testing it with end-users.



The next stage is when we synthesise the empathy findings into compelling needs and insights. This stage is critical to the design process because it explicitly expresses the problems we are striving to address.

Experience Maps - To map out step by step the experience a specific user has.

Hypothesis Statements - To clearly state the idea, outcome, and market feedback.



Step three focuses on idea generation. This is where we harness the collective perspectives and strengths of the team.

Design studio - A group activity that generates a wide variety of solutions.

Solution Sketching - A method used to flesh out the idea in a detailed sketch.



Prototyping is crucial to move ideas into the physical world. This allows us to test and refine solutions with users, without investing a lot of time and resources on development.

Interactive Prototype - Clickable prototype that can be used for testing.

Paper Prototype - Fake it till you make it!



Testing and receiving feedback is the opportunity to refine solutions and make them better. This step is an opportunity to validate the team's empathy through observation and engagement.

Usability Testing - To evaluate a product or service by testing it with end-users.

Stakeholder Review - To confirm buy-in on the prototype from key stakeholders.

Technical Review - A method to secure buy-in from the engineer or technical lead for the product.